Today, customers use a variety of platforms to search, engage, and purchase. Every year, internet traffic of mobile devices are growing up a meaning a plethora of people spend time on their mobiles and tablets. Cross-device targeting helps advertisers to target users across multiple platforms.

This advanced feature of Google analytics helps to understand how people interact with your site content. So marketers and advertisers consider this practice as crucial because they are not able to target the device platform accurately.  

Here the users expect different experiences from different devices.

About 84% of users are using multiple devices in a day, while the remaining are depending on a single platform to perform actions. By enabling cross-device signal, an advertiser or marketer gets detailed information to reach customers across devices.


It activates Google signals, to access the advanced feature of google analytics & It helps to capture the entire customer journey.

Device Overlap helps to group users by different devices and then compare the engagement and conversion rate. By using a Venn diagram device overlap feature helps identify the proportion of users who use different kind of devices(Even multiple device users).

The report identifies all device types. By default, Desktops, Mobiles, and Tablets are the device categories displayed in the report.

Device Path: We can easily discover the way the users move between devices as they engage with your content and progress towards conversion.

Acquisition Device: We can easily find the relationship between acquisition and conversion. With this report you can find out how many users are using the same type of devices until the end of the conversion phase and how many convert on a different type of device.

Cross-device analysis are rapidly improving and by understanding the basic concept the marketers can achieve greater success in reaching consumers across all devices.