That’s right folks, the tech giant Google has unveiled its latest venture to tweak its search engine. This is being done only for its European market as they have been charged with a fresh fine for unfair competition practices.
This new tweak they have unveiled has been done to avoid further fines from EU’s biggest antitrust regulator. The announced changes to Google search are intended to help the Silicon Valley giant avoid a repeat of 2017 when Brussels fined Google 2.4 billion euros for favoring its “Google Shopping” price comparison service in search results.
Kent Walker, Google’s global affairs chief, said since then the company has “been listening carefully to feedback we’re getting, both from the European Commission and others.”. “As a result, over the next few months, we’ll be making further updates to our products in Europe,” he said in a blog.
Google said its was testing a new display to search results that would allow certain rivals a more prominent position on results pages.
The change would apply to shopping aggregators, as well as tourist and travel advice sites such as Trip Advisor and Yelp.
The change, currently under test, would add a tab showcasing Google’s rivals high up on the web page in order to boost their traffic and avoid further scrutiny by the European Commission.
The solution adds to efforts already made to fix Google Shopping, in which results were modified to display links to competing shopping comparison websites, such as Kelkoo, in order to placate Brussels.
Google’s search results are prized internet real estate with the US giant controlling roughly 90 percent of the search market in Europe, according to EU data.
The fine came after a long seven years of investigation started by complaints from other price-comparison services that lost 90 percent of traffic against Google Shopping. Which turned out to be a problem for Google even though it was profitable as fines were pouring in.
The web giant is appealing the fine.